My main customer for HUSH, would be any woman or girl. HUSH is based around educating people on human trafficking, and although 45% of these victims are male, the majority are female. Due to a lot of children being victims to human trafficking, ideally, the customer would be a busy mom in her thirties. Perhaps this mom of 2-3 kids cannot take or pick up her children from school leaving the kids to walk a certain amount of distance. A mom who regularly watches the news, and can be progressively informed about the dangers of sex trafficking, would be ideal because she cares about the safety of her kids.
Apart from being a woman, I do not share much with this ideal customer. I believe that the issue of human trafficking is something that parents, especially moms would want to have more information on after realizing how much of an issue it is. By educating enough mothers, and creating enough talk among them, a movement can then begin.
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