In the United States there is an untapped market in the
education of human trafficking. Although most know what human trafficking is
and that it exists, it is doubtful that people know the extent of this
epidemic. Primarily, the woman are victims. However, forty-five percent of the
victims are males. There are organizations that attempt to address the issue,
however, many remain uneducated. It is therefore, HUSH, will be the new face of
educating people of all demographics about the severity of this issue.
Unlike
other atrocities occurring in society, human trafficking is not represented in
the media. The media, whether it be the television or computer social media, does
not address the topic of human trafficking. Although parents and teachers may
be aware of the situation, the people mostly likely to be victims are not. This
is explains the nature of how trafficking goes down. Teenage girls between the
ages of twelve and fourteen are often introduced into the second largest crime
industry worldwide. Adult figures may be too busy to explain the nature of the
problem or oblivious on how big the issue is. It is therefore, HUSH, the human
trafficking education organization will help educate those in need. HUSH will
be implemented in schools, and begin a national campaign large enough to be of
subject on television, Facebook and Twitter.
Human
trafficking is widespread. Human trafficking is everywhere. HUSH will provide
hotspot areas with more information and resources than other. Hotspots include
San Francisco, California, Portland, Oregon and Miami, Florida. As discussed
previously, most victims are female. However, traffickers do not discriminate.
This is a situation affecting all people of all ethnicities, races, ages, and
religion. Due to trafficking affecting virtually everyone and anyone, the
opportunity to conquer this market is widespread. Consumers for HUSH are
everywhere nationally, and if done correctly, internationally would follow
next. Trafficking is also something that unfortunately will not end; much like
drugs, it is a profitable black-market industry. However, with HUSH, education
may diminish current crime rates.
HUSH is a
service based business, however, there will be products in order to promote the
organization. HUSH is informing people about the dangers of human trafficking,
solving a need that perhaps future consumers are not aware of. Shirts, bands,
social media campaigns and donations will all contribute to building revenue
for the company. Due it have a multibillion dollar industry, creating buzz over
human trafficking and creating outrage will not require much effort as opposed
to introducing a product into a market. The outcry will form a lot of support
because it is not an issue to be taken lightly. In order for HUSH to remain
relevant, it will need to remain fresh in consumer minds by newly established
commercials, newly developed social media campaigns and partnerships with
different kinds of companies promoting the organization.
Determination
and passion are the driving forces behind the HUSH organization. Many people
may pursue the market, however, finding a person as outraged and appalled by
human trafficking would be difficult. HUSH will be an ongoing process
throughout years to come; perhaps in future affairs, HUSH will incorporate
solutions to similar problems. To help and educate people of the world they
live in will always be the foundation for HUSH and its founder.
The input
by other members in the class have contributed to the ideas behind perfecting
the HUSH organization. After an interview, it was advised that perhaps HUSH
should be implemented in schools. Once this idea was posted to the blog, an
overwhelmingly amount of people supported this idea. HUSH originally was “just”
going to be a non-profit organization. However, after much consideration this
idea proved to not only be a really good one but also a more effective way of
reaching the most vulnerable victims. There has been a couple people who have
suggested implementing more product use for support to the organization. HUSH
has implemented the use of t-shirts, bracelet bands, and cups to promote the
organization. However, there was still a demand for more. It is therefore that
this part of the business will be part of the “what’s next.” First, HUSH has to
establish itself as a reliable and trustworthy organization. Once HUSH has
established a name for itself, people will me more willing to buy other
products with the organization’s name on it. Words of encouragement never fall
short, and everyone seems to agree that the topic of human trafficking should
be brought to the light as soon as possible. The support and critique from
people has shaped HUSH in being what it currently is, and organization that
will be implemented in and out of schools, with products that will support the
fight against human trafficking.
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