Celebrating Failure

There were multiple times in which I failed this semester. Primarily, the failures came from interviewing people. Sometimes, people did not want to talk me, while other times the weather was just really bad to go out and find random strangers to talk to. I failed to complete several assignments in which we had to interview people. However, I did manage to interview a few and it is not as bad as I thought it would be. Interviewing people is still not something I enjoy and I believe that this class requires a lot of it. The fact that I failed at this, effects me because I know it will effect my grade, but it is not something that I can go back and change. Therefore, I must continue to move forward and take my loss as is, and learn from this experience and put more effort into things that put me out of my comfort zone.

This picture represents me on the hunt for interviewees. 

Venture Concept No.1

In the United States there is an untapped market in the education of human trafficking. Although most know what human trafficking is and that it exists, it is doubtful that people know the extent of this epidemic. Primarily, woman are victims. However, forty-five percent of the victims are males. There are organizations that attempt to address the issue, however, many remain uneducated. It is therefore, HUSH, will be the new face of educating people of all demographics about the severity of this issue.

              Human trafficking is not represented in the media. The media, whether it be the television or computer social media, do not address the topic of human trafficking. Although parents and teachers may be aware of the situation, the people mostly likely to be victims are not. Teenage girls between the ages of twelve and fourteen are often introduced into the second largest crime industry worldwide. Adult figures may be too busy to explain the nature of the problem or oblivious on how big the issue is. It is therefore, HUSH, the human trafficking education organization will help educate those in need. HUSH will be implemented in schools, and begin a national campaign large enough to be of subject on television, Facebook and Twitter.

              Human trafficking is widespread. Human trafficking is everywhere. HUSH will provide hotspot areas with more information and resources than other. Hotspots include San Francisco, California, Portland, Oregon and Miami, Florida. As discussed previously, most victims are female. However, traffickers do not discriminate. This is a situation affecting all people of all ethnicities, races, ages, and religion. Due to trafficking affecting virtually everyone and anyone, the opportunity to conquer this market is widespread. Consumers for HUSH are everywhere nationally, and if done correctly, internationally would follow next. Trafficking is also something that unfortunately will not end; much like drugs, it is a profitable black-market industry. However, with HUSH, education may diminish current crime rates.

              HUSH is a service based business, however, there will be products in order to promote the organization. HUSH is informing people about the dangers of human trafficking, solving a need that perhaps future consumers are not aware of. Shirts, bands, social media campaigns and donations will all contribute to building revenue for the company. Due it have a multibillion dollar industry, creating buzz over human trafficking and creating outrage will not require much effort as opposed to introducing a product into a market. The outcry will form a lot of support because it is not an issue to be taken lightly. In order for HUSH to remain relevant, it will need to remain fresh in consumer minds by newly established commercials, newly developed social media campaigns and partnerships with different kinds of companies promoting the organization.

              Determination and passion are the driving forces behind the HUSH organization. Many people may pursue the market, however, finding a person as outraged and appalled by human trafficking would be difficult. HUSH will be an ongoing process throughout years to come; perhaps in future affairs, HUSH will incorporate solutions to similar problems. To help and educate people of the world they live in will always be the foundation for HUSH and its founder. 

Elevator Pitch No.3

The Amazon Whisperer

My idea is Service based. Therefore, I will focus on t-shirts that can be made advertising and educating against human trafficking.

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

T-shirts with human trafficking shirts may be sold. 

• Describe what kind of product offering you believe should be next. What's the nextthing your customers want

Perhaps customers would want something smaller such as a bracelet in order to support the cause. 

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

The next thing, will give the company more exposure. It will also cost less, so consumers would be able to support the company more easily.  

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

I can't really apply this to my business model. 

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
• Describe what design/usability changes you'd make to the product. 

I would have clever slogans on the bracelets as well as ones with different colors. 

• Describe why you think this product would make a good addition to your current product/service offering.

This product will promote the company and help reach new revenue. 

My Unfair Advantage

1. Passion
Value: Not everyone has a drive as strong to start a business
Rare: Not many people have gone after the human trafficking market
Inimitable: Others do not have this erk from within
Non- subsitutable: If there is not passion, businesses lack certainty

2. Knowledge
Value: I do not know a single person that knows about the severity of human trafficking
Rare: Human trafficking is not talked about
Inimitable: People can educate themselves, but don't know the extent to which the problem really exists.
Non-substituable: One has to know the facts about the market being entered.

3. Dedication
Value: I will not give up, until human trafficking becomes something that is talked about
Rare: Not many people are dedicated to this topic
Inimitable: It is something that plays a big part in what I want to do in life
Non-substituable: Without dedication nothing will get done

4. Compassion
Value: It is a non profit, therefore, the focus of the company is to change the way people see human trafficking
Rare: A lot of people don't think victims are victims
Inimitable: As previously mentioned, it's not a common trait for this area
Non-substituable: Compassion for victims is something that will be the foundation for the company.


5. Observant
Value: Picking up on environmental cues is important
Rare: People disregard surroundings
Inimitable: People can learn to be more aware of their environment
Non-substituable: This is a quality that one must maintain in order to keep up with changing markets

6. Friend/Family support
Value: There's nothing pulling me down
Rare: Not always, everyone is on board with what one pursues
Inimitable: You can't choose whether people support you
Non-substituable:

7. Want to educate people
Value: It something that I truly desire
Rare: It's work people are not usually up for
Inimitable: The way I would like it done, is not a common approach
Non-substituable: Education is the way to fix the problem

8. Begin a movement
Value: Ir's time people know what is going on
Rare: Not many have the courage to come out with this
Inimitable: Others can do it
Non-substituable: It's the only way to fix the problem

9. Getting an education
Value: I will me educated in the ways a business works
Rare: People can get an education
Inimitable: Other people can get an education
Non-substituable: Education helps set up a business

10. Desire
Value: Demonstrates dedication
Rare: Not common
Inimitable: It's not common for this topic
Non-substituable: Not common


The most important attribute is passion. I know the dangers of entering this market. There are a lot people that perhaps do not want this information to get out. However, I am determined to make this a big deal.

Reading Reflection No.2

The book "The Art of Social Media: Power Tips for Power Users" demonstrates effective ways in staying relevant when running a business. The book consisted on well thought-up tips in keeping a social media account appealing. The book presented an array of options on how to explore the opportunities given when using social media. The way the book describes taking advantage of the opportunities in social media is much like the advice Professor Pryor gives in the lectures. Finding opportunities in any space and using it toward your advantage in meeting customers' needs is a great part in entrepreneurship. This book gave a lot of advice on how to manage a social media account, it is therefore, that perhaps making a Facebook page of some sort would be a good exercise to engage future students in the technological world. The book gave some tips such as using "mentions" instead of hashtags as a way to promote buzz, as well as using asymmetrical angles to make a picture more exotic, these are examples of little things the book provided that make big differences that I would have never thought of. Overall, the book provided useful information in an area that I had considered myself somewhat if a guru in.

Idea Napkin No.2

1) Me

I believe that in order to make HUSH successful, I need to be passionate for educating people on human trafficking. Based on my other blog posts, I believe that I have demonstrated how much this topic means to me. If this business were to take off, and it will, it will play a major role in my life. Making HUSH happen, would mean opening the eyes of many and promoting change worldwide. It is a lot of responsibility but someone needs to do it.  

2) What am I offering to it to?

I do not think my customers are to be set apart demographically. Human trafficking affects every race, ethnicity and gender. However, I do believe that women, due to being more vulnerable at times, will benefit from the education more than males. The customers of this organization are all, or mostly, under-educated on the topic of human trafficking.


3) Who am I offering customers?

I am offering customers an opportunity to reevaluate their safety. Human trafficking is a multi billion dollar industry, one that needs to be stopped. Although, everyone knows it exists, everyone does not the the extent to which it exists.

4) Why do they care?

Customers care because it is something wrong that is occurring in society. This is a topic that is and has been flying under the radar for years. It is time to expose the truth and make it a big deal.

5) What are my core competencies?

This is something that strive in doing. I want to educate people on the effects of human trafficking. I am passionate about this topic. I know the amount of responsibility and the dangers it can bring. However, it is important to educate people. We cannot keep living in ignorance. I have true passion to bring this issue to the light.



These five elements complement each other very well. Knowing that a change needs to be done is crucial in making this organization successful. Educating people is important and people react to injustices that have not been brought to light.

The feedback I have received throughout these couple of weeks consists of expanding the way I reach people. It was brought up to me in an interview that maybe I should incorporate educating children in the K-12 area. This was beneficial advice because it allows teens to be aware of these dangers, especially young girls. Most of the feedback received were positive in the sense of encouragement to keep moving forward with this movement. I also was advised on talking more about the tangibles that would be offered in order to promote the organization. This feedback was incorporated into the second idea napkin in the sense that it is creating structure to how I will go about building HUSH.