Venture Concept No.1

In the United States there is an untapped market in the education of human trafficking. Although most know what human trafficking is and that it exists, it is doubtful that people know the extent of this epidemic. Primarily, woman are victims. However, forty-five percent of the victims are males. There are organizations that attempt to address the issue, however, many remain uneducated. It is therefore, HUSH, will be the new face of educating people of all demographics about the severity of this issue.

              Human trafficking is not represented in the media. The media, whether it be the television or computer social media, do not address the topic of human trafficking. Although parents and teachers may be aware of the situation, the people mostly likely to be victims are not. Teenage girls between the ages of twelve and fourteen are often introduced into the second largest crime industry worldwide. Adult figures may be too busy to explain the nature of the problem or oblivious on how big the issue is. It is therefore, HUSH, the human trafficking education organization will help educate those in need. HUSH will be implemented in schools, and begin a national campaign large enough to be of subject on television, Facebook and Twitter.

              Human trafficking is widespread. Human trafficking is everywhere. HUSH will provide hotspot areas with more information and resources than other. Hotspots include San Francisco, California, Portland, Oregon and Miami, Florida. As discussed previously, most victims are female. However, traffickers do not discriminate. This is a situation affecting all people of all ethnicities, races, ages, and religion. Due to trafficking affecting virtually everyone and anyone, the opportunity to conquer this market is widespread. Consumers for HUSH are everywhere nationally, and if done correctly, internationally would follow next. Trafficking is also something that unfortunately will not end; much like drugs, it is a profitable black-market industry. However, with HUSH, education may diminish current crime rates.

              HUSH is a service based business, however, there will be products in order to promote the organization. HUSH is informing people about the dangers of human trafficking, solving a need that perhaps future consumers are not aware of. Shirts, bands, social media campaigns and donations will all contribute to building revenue for the company. Due it have a multibillion dollar industry, creating buzz over human trafficking and creating outrage will not require much effort as opposed to introducing a product into a market. The outcry will form a lot of support because it is not an issue to be taken lightly. In order for HUSH to remain relevant, it will need to remain fresh in consumer minds by newly established commercials, newly developed social media campaigns and partnerships with different kinds of companies promoting the organization.

              Determination and passion are the driving forces behind the HUSH organization. Many people may pursue the market, however, finding a person as outraged and appalled by human trafficking would be difficult. HUSH will be an ongoing process throughout years to come; perhaps in future affairs, HUSH will incorporate solutions to similar problems. To help and educate people of the world they live in will always be the foundation for HUSH and its founder.